Beginner’s Guide On Affiliate Marketing: How You Can Earn & Make Your Business Grow


If you haven’t heard about affiliate marketing, especially if you have an online store, then you’re missing out on a lot. You will learn about affiliate marketing in this beginner’s guide, including how to earn money from it and how it can expand your business.

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What is affiliate marketing?

It’s a type of marketing and advertising to do in the Philippines in which companies or business owners pay third-party platforms or affiliate networks to track and drive traffic to their products or services. It involves an affiliate marketer, the one who promotes online.

How does it work?

Anyone can be an affiliate marketer. Your role is to promote the business’ products on social media platforms, and you earn a commission. However, you first need to apply to an affiliate marketing program. Once you get approved, you can start promoting and earning. You will be given an affiliate link that will earn you a commission if a customer clicks on it and purchases the product. The affiliate networks record these transactions. Keep in mind, however, that the business owner or company is the one who defines the commission rate. It could range from 5% to 50% for celebrities or influencers with more audience and followers.

What’s in it for business owners?

Marketing! Affiliate marketers help business owners reach a wider audience. Many marketers create Facebook pages to advertise and post links to the products. Many marketers make TikTok videos that could go viral, which means more sales.

Now, you might be wondering, how and where to get started. Here are the top affiliate programs and networks in the Philippines:

1. Shopee

To start your affiliate journey on Shopee, you need to create an Involve Asia account. Once you’re done creating your account, choose “advertiser directory” and choose Shopee Philippines as the country. From there, you send a request, answer a questionnaire, and then send it. You will then have to wait if your request is approved.

2. Lazada

To apply as an affiliate partner for Lazada, there are certain requirements you need to send. For individuals, you need the following:

  • Government-issued ID
  • Blank copy of the official receipt
  • BIR 2303
  • Bank certificate

Then, you answer and submit an application from the Lazada Affiliate Program page. Submit and wait for your approval.

3. Optimise Media

This platform is recognized internationally and carries big brands such as Zalora, Watsons, etc. Applying to this platform is very easy, simply answer the application from their Publisher Join page.

4. Involve Asia

One of the most popular and trusted affiliate programs in the Philippines, it could earn you big commissions. First, you need to create an account and wait for a confirmation email. Involve Asia checks your social media accounts, audience, and followers, to make sure you have enough reach to promote. Once approved, you’ll have your affiliate link and you’re good to go!

Affiliate marketing seems easy money, but it can also be tedious. You need to have enough audience and followers to get approved. So before you apply, it’s best to build on your websites and social media accounts first. Good luck!

Sally Mae
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